I agree that social issues are important for people in Utah County--they are important to me. Often they are threshold issues when people vote. But when one understands that a candidate is strong on social issues like family values and life for the unborn and looks deeper at economics and issues of fairness, the people from Utah County identify with those who advocate for democratic ideals. Most people in Utah want more funding for education and a tax system that favors small businesses and the middle class. They want clean air and water for their children. They favor policies that allow students to get as much education as possible. I stand for those principles.
I think that part of the problem is that we Democrats allow the debate to be about those one or two issues (abortion and marriage, usually).
At the book singing for his book, Crashing the Gate, Markos of DailyKos talked about a candidate in Colorado, I believe. He was knocking on doors when a man asked him, right off the bat, for his view on abortion. The candidate replied that if that was the man's #1 issue, they probably disagreed, and gave the man the name of his opponent. The man was so impressed by the answer that they continued to talk for about 15 minutes. At the end of the conversation, the man, a lifelong Republican, had asked for a campaign sign.