I'm not an expert, I just play one on the internet.
I would also like to point out, for people who are a bit slow, that this ad is not the ad that was submitted to Romney's contest. Another ad called "Way!" was submitted by Bruce Reed, who also happens to work for Slate, was. That ad won the contest by a landslide, but Romney's people chose a buttkisser from Provo instead. Surprised? Me neither.
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