"Don't be duplicitous." Be honest in your dealings.
He referred to "Partisan Media." He then explained that he has learned that if a newspaper prints a reporter's picture with an article, that gives them the right to be partisan. That is only partially true. If you see the "reporter's" picture, than they are not usually reporters, but columnists. Columnists get paid to write opinions. Still no word on why we don't see everyone's picture at the Cannon Morning News.
"If you can look at yourself in the mirror and feel good about yourself" you have probably done OK, no matter what others may say.