Well, here's another couple of things on use of new media. The first is a video on new media included in a must-read post from JM Bell.
The second is from Republican U.S. Senate Candidate Cherilyn Eagar. While she is near the bottom of my list of candidates to support, she has a point. Ignore the messenger, and pretend that this was coming from 455 S 300 E:
We're running a fast-paced campaign to contact and to get out to meet all the delegates around the state. We're raising money during a time when funding nationally is way down and the dog days of summer are still upon us, but we're doing it.
We are running an assertive media campaign, consistently sending out news releases on important issues such as the Wyden-Bennett health care bill and recently a statement to oppose our incumbent Senator's vote for cloture to appoint animal rights and gun control activist Cass Sunstein. Did you read about it in any of our major papers? Have you heard me on any major local talk radio recently?
Probably not. One major radio station announcer explained on air that the station had made a decision that it would only cover the top two contenders in this race. I emailed the producer and said, "Since I beat our incumbent Senator in a straw poll recently, does that put me in the top two?" :-) No response.
And you most likely will not get any response, at least not for a while. [...]
But there is an answer to a calculated absence of what we call "earned" media. It's called "new media." You will get the story here and online on Twitter and on blogs that you will not get in the mainstream media. We have no option but to surround them, as Glenn Beck says. So tell your friends to get connected to Facebook today. Learn how to use Twitter and to blog. Connect with the right people online that will get the message far and wide. This is a grassroots campaign and we will gather and unite the grassroots!
Yes, much of social media is preaching to the choir. However, the choir is not being preached to now. And, some members of the choir can be influenced by other preachers. Furthermore, many Utahns need the choir (their friends and neighbors) to further emphasize what is coming from the preacher (the State Party and elected officials). It's people's friends and neighbors who are (most likely)) going to convert them, not slick advertising. It works in religion the same as it works for politics.
Yet, what we have in this state is a weekly liberal radio show (Jeff Bell's Left of the Dial, Saturdays 4-5 PM, KSL 1160AM/102.7FM, on hiatus during football season) and a weekly Alternative newspaper (City Weekly) which can't get an interview with Utah's lone Democratic "Representative" or State Party Chair. Even a Republican running against RepINO Matheson will sit down with the CW.
If a Democrat speaks in Utah, will anyone hear it?