World Cup soccer is "mas que un partido" - more than a game - to a group of Democrats. It's a chance to win over Hispanic voters.
The New Democrat Network is starting a $2 million Spanish-language campaign of radio and television ads urging Hispanics to get involved in the political process. The five-month effort begins with ads during the World Cup soccer games that begin this weekend in Germany.
It's a market we need to target strongly.
-Bob
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