Obama Buys National Ad Time During Olympics

Ad Age:

It's official. Sen. Barack Obama's campaign will be among the TV sponsors of NBC Universal's Olympics coverage. In the first significant network-TV buy for any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads.

According to NBC's political file, the campaign had initially requested information about $500,000, $2 million and $4 million packages of Olympics spots. The network also offered the candidate a $10 million package.