Will Jim actually start talking to his constituents in the run-up to the primary? Answering their questions? Letting them vent all over him about health care?
Or will he just power up his well-funded media machine and carpet bomb the state with advertising?
One of the major annoyances Matheson's Democratic base had with him — besides some trivialities like voting against health-care reform — is that he he seems to loathe face-to-face, town-halls, and other flesh-pressing, personal-touch stuff. Remember the infamously arrogant robo-call? In short, he blew off The People.
But if it was a strategic decision to dodge the hard questions from Utah Democrats he thought were in his pocket — it's time for some new advisors.
Conventional wisdom holds that Jim should win the primary. However, Chris Cannon thought the same thing two years ago, and that left us with Congressman Chaffetz.
Add to it some crossover from the Republicans voting for Wright, and it's going to be an uphill battle.
And, the portion of Matheson's web site where you sign up to volunteer has enough issues to make me wonder if they know how to campaign, or if they are just going to go through the motions:
Do you use past tense or present tense on volunteer forms? I don't know....use both of them!